AI Blonde, No-Bleach Brunettes, Wolf Cuts and Other Trends That Dominated the For You Page In 2025, TikTok hair trends drove everything—from how clients described their blonding goals to the tools they bought and the color formulas they asked for by name. As BTC celebrates 25 years as the industry’s leading authority, we’ve watched the Continued
Your Guide to High-Shine Finishes, Quick Add-Ons & Stress-Free Upsells for Your Busiest Month After more than 20 holiday seasons covering what clients ask for most, we can say this with confidence: December hair is its own category. Clients want sparkle, shine, bounce, polish—anything that photographs well. That means every appointment is a wide-open chance Continued
Here’s How To Layer Product & Technique So Your Silk Press Stays Smooth Long After the Blowout A perfect silk press balances slip, tension and controlled heat to create a smooth, reflective finish with movement and density through the ends. Celebrity stylist and salon owner Marc Mendez (@therealmarcmendez) proves the difference between “straight” and silky Continued
Overlooked Details, Product Layering Tricks & Texture Techniques That Keep Updos Flawless All Day A “simple” bridal bun? Never as easy as it looks. One wrong prep step, too much tension or a heavy hand with product, and suddenly your “effortless” updo looks anything but. And when it has to last through a full day Continued
