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4 Tips to Talk About Hair Thinning With Clients

“About 50 percent of women over 40 experience hair thinning, and 80 percent of men experience it during their lifetime,” says Casey Gilley (@caseylgilley), salon educator, senior stylist and retail expert. Yet many clients never mention their concerns—and when those conversations don't happen, salons miss opportunities to support clients between longer appointments and leave valuable Continued

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A hairstylist cuts a blonde client's wet bob haircut while the salon chair is turned away from the station mirror. The stylist uses a comb and scissors to shape the hair in a modern salon with warm lighting, natural wood accents and contemporary décor. The image illustrates a haircut in progress with the client positioned away from the mirror.

Should You Turn Clients Away From the Mirror During a Haircut?

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How to Book Blondes

How to Book Blondes

Book more blondes, sell more retail and better strategize your social media using these tips from Olivia Smalley.

@omgartistry

Celebrity Consultations

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13 Biggest Hair Trends of 2025 According to TikTok

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How To Choose the Best Haircut For Every Face Shape, According to Celebrity Stylist Chris Appleton

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8 Must-Know Color, Cutting & Business Tips For Your Salon

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Should clients face the mirror during a haircut or is there value in turning them away? That question sparked a strong response from hairstylists after BTC reposted a video from hairstylist and educator Ray Hornback (@rayvoltagebeauty) on Instagram, who shared why he turns clients away from the mirror during the cutting process. “I did this Continued

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13 Biggest Hair Trends of 2025 According to TikTok

AI Blonde, No-Bleach Brunettes, Wolf Cuts and Other Trends That Dominated the For You Page In 2025, TikTok hair trends drove everything—from how clients described their blonding goals to the tools they bought and the color formulas they asked for by name. As BTC celebrates 25 years as the industry’s leading authority, we’ve watched the Continued

Stylist Leo Valencia performing a consultation and sectioning a client’s hair at the Ulta Beauty salon.

The Four-Day Workweek Formula: The Simple System For Bigger Tickets and Loyal Clients

Busy, Not Burned Out—How to Build a Foolproof Salon Book Ulta Beauty Design Team Artist Leo Valencia (@leo.valencia) works four days a week and stays fully booked because he relies on systems—not chance. His consultation approach, must-have add-ons and rebooking script keep clients loyal and consistently investing in their hair. This guide breaks down Continued

Two side-by-side photos of a woman with long, bright blonde hair styled in soft, layered waves. The color features creamy, dimensional tones with subtle lowlights, shown in a “Blonde hair” inspiration search with tags like “Honey” and “Strawberry.”

What is an "AI Blonde" & How to Talk to Clients About It

How To Create an AI Blonde: Key Toning Tips & Formulas To Save Perfect, glowing blondes are everywhere online, but many of the most-shared “inspo” photos aren’t real. They’re AI-generated, created without real-world factors or hair history in mind. That’s where professional colorists shine: translating digital perfection into luminous, believable color that looks gorgeous in real Continued

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Why Hairdressers Should Use Color Analysis as Their Secret Business Builder

Why You Should Consider Using Color Analysis for Personalized Hair Color Consultations & Client Loyalty Color is the foundation of every great transformation—but what if the real secret to standing out as a stylist isn’t just which color you create, but why? Enter color analysis: the pro-level personalization tool that helps stylists strengthen consultations, boost Continued

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Curly Client Consultations

Curly Client Consultations

Learn from Christin Brown, a celebrity stylist, Deva-Certified Curl Specialist and curly hair expert.

@curlfactor

The Beauty Industry’s Definitive Source

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Color analysis strengthens consultations primarily by clarifying which outcome?