Your happiest clients are often the ones most likely to leave a great review; they just need a simple reminder. Instead of forcing an uncomfortable ask, a few small tweaks can make requesting reviews feel like a natural part of the appointment. Here are three simple ways to encourage more reviews without making the conversation Continued
Retail doesn't have to feel pushy to be profitable. As more clients ask about hair thinning and scalp health, salons have an opportunity to become trusted resources for hair wellness—and Studio Gaven Hair Colour has turned that shift into a retail strategy averaging $55,000 in monthly sales. The salon builds retail into every stage of Continued
Clients aren't just asking what products “work best” anymore; they're asking what's inside them. From ingredient-scanning apps to social media debates about formulations, today's clients are showing up more informed and more skeptical—but that doesn't mean they always know what they're looking for. “'Clean' and 'natural beauty' have been overused and oversaturated in our industry, Continued
“About 50 percent of women over 40 experience hair thinning, and 80 percent of men experience it during their lifetime,” says Casey Gilley (@caseylgilley), salon educator, senior stylist and retail expert. Yet many clients never mention their concerns—and when those conversations don't happen, salons miss opportunities to support clients between longer appointments and leave valuable Continued
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