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Written by BTC editors — Wella Professionals is featured as a credited artist or subject, not the author.

BREAKING NEWS: 2017 Wella Professionals International TrendVision Winners

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What Would You Do: Bleaching Sensitive Scalps

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WATCH: 5 Runway Quickies + Backstage Tips From Fashion Week

Galleries

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Wild West

Daniele Dangelis Libertas Collection Haircut Collection Winner ONESHOT BIGSHOT 2022

#ONESHOT HAIR AWARDS

Libertas

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#Thebtcshow 2022

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#Thebtcshow 2021

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Events

BREAKING NEWS: Wella Professionals 2017 North American TrendVision Winners Announced!

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Donate Now: Fabio Sementilli Memorial Scholarship

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Wella Professionals Announces Sophie Turner as Global Brand Ambassador

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@Prettylittleombre Swears by These 5 Glossing Formulas

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5 Go-To Glossing Formulas From @Prettylittleombre

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How-To: Seamless Root Smudge

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10 Tips You Need to Master Layers + Fringe

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10 Cuts For Every Client in Your Chair

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How-To: Journey to Lilac

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How To Create a Seamless Balayage Bob

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6 Color Formulas That Will Make You Think Pink

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5 Dimensional Blonde Color Formulas

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How-To: Cool-Toned Brunette

Best Blondes of 2016

Going Platinum: Breaking Down 2016's Best Blondes

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What Would You Do? Removing a New Color Application

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BREAKING NEWS! 2016 Wella TrendVision Winners Announced!

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3 OMG Hair Transformations You Have to Try

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Fostering a Revelation With Hairdressers at Heart and #WellaCares

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Wella Education Names 2016 National Instructor of the Year

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3 MORE Radiant Summer Blondes

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BREAKING NEWS: 16th Annual Stylist Choice Award WINNERS ANNOUNCED

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Connection Center at #Thebtcshow 2021

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BTC "On Tour" Nashville

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Wella Professionals at #THEBTCSHOW 2019

Wella Professionals at #THEBTCSHOW 2018

Wella Professionals at #THEBTCSHOW 2018

Wella International TrendVision Awards

Wella International TrendVision Awards

Wella Professionals North American TrendVision Awards 2017

Wella Professionals North American TrendVision Awards 2017

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Urban Native From Wella Professionals

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Knit Wit by Eugene Souleiman