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OUAI · Behindthechair | Behindthechair.com

The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

Hair Color Haircuts Celebrity Styling Business Collections Extensions Texture Men's Haircare Nails Celebrity

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OUAI

Brand Partner

OUAI

OUAI is a premium, celebrity-founded hair, body, and fragrance brand known for its minimalist, Parisian-inspired aesthetic and signature scents. The brand offers sulfate-free products for all hair types, including popular detox shampoos, wave sprays, and indulgent body care.

Products1 Formulas1

Color Formulas

Formulas Using OUAI

Submitted by BTC artists featuring OUAI products.

silver platinum silver-toned color correction Asian hair olaplex treatment schwarzkopf igora royal blondme redken shades eq

COLOR CORRECTION: Silver-Toned Platinum

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