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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

JCPenny Salon

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JCPenny Salon

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Articles15 Formulas5 Artists2

Color Formulas

Formulas Using JCPenny Salon

Submitted by BTC artists featuring JCPenny Salon products.

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Pinwheel Color Melt

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Color Clouding

Soft Blush Curls - JCP

How-To: Soft Blush Curls

Honeycomb Balayage Highlights -INSTYLE

Honeycomb Balayage Highlights From the Salon by InStyle

Galleries

NAHA 2020 North American Hairdressing Awards Michelle O'Connor Styling and Finishing Award

NAHA 2020: Styling & Finishing Award

NAHA 2020 Winner Team of The Year North American Hairdressing Awards Salon by Instyle Jcpenny

NAHA 2020: Team of the Year

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Texture Co-Lab at #THEBTCSHOW 2019

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A Red Hair Affair - JCPenny

Color Formula: A Red Hair Affair

BTC Events

BTC "On Tour" Dallas

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"On Tour" Dallas Cocktail Party

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