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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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Articles15 Formulas5

Editorial

Featured In

Written by BTC editors — JCPenny Salon is featured as a credited artist or subject, not the author.

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WATCH: Modern Chignon + 6 Pro Styling Tips

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WATCH: Long-Layered Dry-Cutting Technique

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3 Problem Areas For Curly Hair (And How to Solve Them)

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Galleries

NAHA 2020 North American Hairdressing Awards Michelle O'Connor Styling and Finishing Award

NAHA 2020: Styling & Finishing Award

NAHA 2020 Winner Team of The Year North American Hairdressing Awards Salon by Instyle Jcpenny

NAHA 2020: Team of the Year

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Texture Co-Lab at #THEBTCSHOW 2019

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Blowouts

Upcoming Trends and Techniques From the JCP Salon & the Salon by InStyle

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3 Dry-Cutting Tricks You Didn't Know

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5 Styling and Cutting Tips You Can Use Right Now

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The Salon by Instyle at JCPenney Names Creative Directors

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The 7 Hottest Color Tips For Summer's Coolest Shades

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10 Tips For Textured Hair

JCPenny InStyle at Premiere

10 Things We Learned From the Salon by InStyle Inside JCPenney Design Team at Premiere Orlando

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BREAKING NEWS: 15th Annual Stylist Choice Awards Winners Announced

Stylist Choice Awards 2015

BREAKING NEWS: Finalists Announced For the 2015 Stylist Choice Awards!

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BREAKING NEWS: JCPenney and InStyle Magazine Launch New Cutting Edge Salon

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Nick Stenson Cuts Actress Italia Ricci For 'cuts For Hope'

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2013 Stylist Choice Award Winners Announced!

BTC Events

BTC "On Tour" Dallas

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"On Tour" Dallas Cocktail Party

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BTC "On Tour" Chicago

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo