5 Creative Ways To Tone With Purple Shampoo 

The secret to cool blondes, gray and silver is more simple than you think—toning. But, before you dive into complicated gloss formulations, consider trying something you already have at your backbar to get the job done. Purple shampoo is already your go-to for keeping blondes cool, but we’re sharing creative ways to use it to tone in the salon!

1. Struggling To Achieve Cool Tones? Try This!

You go to rinse lightened hair and it’s time to strategize how to remove underlying warm pigments. Here’s how Jack Martin (@jackmartincolorist)