Photo Credit: Steph BongArtist—Bob Recine, Evanie Frausto, Guido Palau, Kenna Kennor, Kevin Hughes, Laurent Philippon, Naeemah LaFond
By Steph Bong·September 01, 2020
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Trend Alert: The Wet Look Calls For High Gloss, High Shine & Lots Of Hair Gel
Whether it's totally drenched, fresh-outta-the-shower damp or just a super glossy finish—the wet look was literally everywhere at New York Fashion Week SS20. And while we love the "so fresh, so clean" mantra, we were really excited about the different steps lead stylists took to create the super soaked effect. From applying gels and styling creams (and LOTS of it) to diffusing the product-heavy texture for a wet look that won't actually drip on her clothes, scroll through 10 totally…
Experience BTC Founder and Creative Director Mary Rector's powerful insights from 22 years in the industry.
@marybehindthechair
Level up your short haircutting expertise with insights from the Victory Barber & Brand™ team—Matty Conrad, Mark Bustos and more.
@mattyconrad, @markbustos +2
Unlock the secrets to this year's hottest haircuts with insights from the ARC™ Scissors Team as they break down four signature cuts.
@chrisjones_hair, @brianacisneros +2
Reignite your flame with real truths from BTC’s Founder Mary Rector.
@marybehindthechair
Celebrity stylist Chris Appleton shares his A-list styling secrets and step-by-step tutorials to recreate iconic looks for your clients.
@chrisappleton1
Master warm, dimensional sunset brunettes with Daniel Mora and Dean Roybal.
@danielmbeauty, @deanroybal
Learn to turn hair trends into profit with BTC's Editorial Director Steph Bong.
@yourgirlsteph, @btc_ontour
Create seamless, high-impact, low-maintenance luxury color with Larisa Love’s blending and ombré techniques.
@larisadoll
