Trend Alert: The Wet Look Calls For High Gloss, High Shine & Lots Of Hair Gel Whether it’s totally drenched, fresh-outta-the-shower damp or just a super glossy finish—the wet look was literally everywhere at New York Fashion Week SS20. And while we love the “so fresh, so clean” mantra, we were really excited about the different steps lead stylists took to create the super soaked effect. From applying gels and styling creams (and LOTS of it) to diffusing the product-heavy texture for a wet look that won’t actually drip on her clothes, scroll through 10 totally different variations below! (more…)
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The Wet Hair Look is the Beauty Trend We Saw Everywhere at Fashion Week
Trend Alert: The Wet Look Calls For High Gloss, High Shine & Lots Of Hair Gel Whether it's totally drenched, fresh-outta-the-shower damp or just a super glossy finish—the wet look was literally everywhere at New York Fashion Week SS20. And while we love the “so fresh, so clean” mantra, we were really excited about the Continued
September 12, 2019·1 min read
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