The More You Know: Hair Appears Warmer When Wet

Here’s Why You Should Dry Your Client’s Hair In The Salon Have you ever seen warmth on your platinum client and almost freaked out until you remembered that the hair was wet? You’re not alone! According to BTC Team Member Chrissy Danielle (@hairbychrissydanielle), hair appears darker AND warmer when wet. Why? Keep scrolling to find out!     Wet Hair Appears Warmer Because… Your clients ARE seeing warmth in their platinum when the hair is wet, but it’s just a trick of the light. “When our hair absorbs water it doesn’t reflect light the way dry hair does, making it (more…)