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Sneak Peek: New Pravana Launch · Behindthechair | Behindthechair.com

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Sneak Peek: New Pravana Launch

By Btc Lauren Rees·May 08, 2026

It isn’t easy to give you a sneak peek of PRAVANA’s new VIVIDS launch without actually showing you the VIVIDS shades, but we’re gonna try! PRAVANA invited BTC exclusively to a photo shoot showcasing the brand’s VIVIDS additions, coming in 2018, and trust when we say…you’re going to love them. Check it out!

PRAVANA Collective member and Minneapolis colorist Kayla Boyer (@kayla_boyer) played with the six new shades at the shoot and gave us the lowdown on why she loves VIVIDS. “There are already 34 unique shades and PRAVANA is adding more, which means more…

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