This Brand Says It’s Time To Ditch The Shampoo
“You shouldn’t wash your hair every day.” We’ve all said this to our clients before, right? For some people, washing every day can lead to faded color, dry scalps and oily hair. That’s why one hair brand is telling stylists and clients to stop shampooing and conditioning their hair—yes, really.
Instead of shampooing, Hairstory is changing the way people wash their hair with New Wash, a shampoo-free cleanser that replaces detergent with oil-based cleansing.
Developed by a former Bumble & bumble founder and execs, Hairstory was…
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