L’Oréal USA, the largest subsidiary of L’Oréal S.A., the world’s leading beauty company, just announced the signing of an agreement to acquire key assets from Raylon Corporation, a full-service, family-owned wholesale distributor headquartered in Reading, Penn. The acquisition will expand SalonCentric’s distribution coverage of salon professional products within Pennsylvania, New Jersey, Delaware and portions of Maryland, West Virginia and New York. This agreement also enables the Hafetz family, under the leadership of Howard and Josh Hafetz, to continue serving salon professionals with select brands in Pennsylvania, New Jersey, Delaware and New York under a new name,…
Keep reading for free
Create a free account or sign in to continue
One Login · All Platforms
Join Behindthechair
One account across behindthechair.com, BTC University, and oneshothairawards.com.
Use the same email and password across behindthechair.com, BTC-U, oneshothairawards.com, and Who Does Your Hair — one set of credentials, every site.










