The Reality Behind Perfect Platinum Color

It’s time for a reality check—a platinum blonde reality check. With Instagram and Pinterest making hard-to-achieve colors like platinum look super easy and everyday, @lo_wheelerdavis thought it was time to set the record straight.   So, here it is, the truth about perfect platinum color—it’s hard. It’s hard to create and it’s hard to maintain. According to Lo, about 90 percent of clients (and 75 percent of colorists) can’t pull it off or maintain the shade. But we’re not just saying that—here’s a breakdown of what platinum requires and what clients and stylists should know before attempting to create the (more…)