Olaplex Launches "Designed to Defy" Brand Campaign

Nicola Coughlan, Jenna Lyons & Sydney McLaughlin Star in Olaplex’s New Hair Health Campaign On April 2, OLAPLEX launched “Designed to Defy,” a new brand campaign that reflects the company’s recently announced vision and highlights its focus on innovation, professional expertise and hair health.   The campaign features actress Nicola Coughlan, creative entrepreneur and media personality Jenna Lyons and Olympian Sydney McLaughlin-Levrone. Through a series of short films, “Designed to Defy” explores the connection between hair health, confidence and self-expression.   Watch the first “Designed to Defy” campaign video below:   The campaign also showcases Olaplex’s ties to the professional (more…)