Hair colorists and stylists Victoria Hunter and Larry Raspanti, owners of acclaimed NYC-based salon and emerging beauty brand Whittemore House, introduce their creation of the Whittemore House Hair Paint (Lightening Powder). The unique Italian-bred product uses secret ingredient intelligent crystals, which deliver haircolor lift without the damaging effects of traditional bleach. As pioneers of some of the most popular coloring techniques used today, Victoria and Larry developed this new bleach to take their technique even further, and with the intention of continuously establishing a new standard for haircolor.

According to the brand, the product is…