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NEW BFFS: Goldwell and Oribe Announce Strategic Alliance · Behindthechair | Behindthechair.com

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NEW BFFS: Goldwell and Oribe Announce Strategic Alliance

Artist—Daniel Kaner, Trevor Attenborough

By Rachael Drehobl·September 13, 2017

Valentine’s Day has come and gone, but there’s always room for new matches in the beauty biz. Here’s the latest—Oribe Hair Care and Kao USA Inc., Salon Division (distributor of Goldwell) just announced a strategic alliance. The maker of high fashion care and styling products and the company that offers premium haircolor, among other products, say they will pool their resources in a strategic alliance designed to offer high-end education and service options to top U.S. salons. Here’s what the leaders of each brand—Trevor Attenborough, Kao Salon Division US President and GM and Daniel Kaner

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