Picture this: the ability for soldiers to quickly heal from disastrous battlefield injuries using real human keratin to regenerate nerve, tissue and bone. Incredible, right? Now picture using the same principles and technology in haircare. It’s happening now, and it is game-changing.

The Backstory

It started with a chance meeting between Melisse Shaban, founder and CEO of Virtue, and military colonel and neurobiologist, Dr. Luke Burnett, who was developing a new biotechnology to be used in regenerative medicine, primarily for the military to help heal catastrophic battlefield injuries. “They thought it had the ability…