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Gray Coverage

Men Who Cheat (Gray)

Mr. Bigger has called a big meeting and Mr. Big has to cancel his color retouch and head to the executive suite. What can you recommend? You’ve got this—the answer is Color WOW—the perfect way to cheat gray for a day…or two. Learn the best ways to use it!

August 21, 2014·1 min read

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Uh oh. Mr. Big is on the line, and it’s an emergency. Mr. Bigger has called a big meeting and Mr. Big has to cancel his color retouch and head to the executive suite. What can you recommend? You’ve got this—the answer is Color WOW—the perfect way to cheat gray for a day…or two. With two Allure Best of Beauty Awards (Big Breakthrough & Best Root Coverage), this mineral powder is taking the beauty industry by storm. Linda Wells of Allure called it a “breakthrough” on the Katie Couric Show, and Gail Federici, the marketing genius behind John Frieda’s Frizz (more…)