Loading

Luxury Brand Partners and Pulp Riot Announce Partnership · Behindthechair | Behindthechair.com

The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

Hair Color Haircuts Celebrity Styling Business Collections Extensions Texture Men's Haircare Nails Celebrity

Hair ColorHaircutsCelebrityStylingBusinessCollectionsExtensionsTextureMen'sHaircareNailsCelebrity

The Beauty Industry’s Definitive Source

Brand Partnership Opportunities Contact Privacy Policy Terms of Service

© 2026 behindthechair.com. All rights reserved.

Advertisement

Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

Advertisement

Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

Luxury Brand Partners and Pulp Riot Announce Partnership

By Rachael Drehobl·April 01, 2024

Luxury Brand Partners, parent company to R+Co, V76 by Vaughn and Smith & Cult, recently announced its partnership with Pulp Riot, a new haircolor company from founders David and Alexis Thurston of Butterfly Loft and Butterfly Circus. The strategic alliance will bring a unique and creative color category to LBP’s group of artist-driven brands and expands Pulp Riot’s reach in professional salons.

“We feel that by combining our shared values, vision and goals, this new alliance will lead to a substantial and dynamic partnership," says Tev Finger, CEO of Luxury Brand Partners.

“Their…

Keep reading for free

Create a free account or sign in to continue

One Login · All Platforms

Join Behindthechair

One account across behindthechair.com, BTC University, and oneshothairawards.com.

Or

Email Address

We'll check if you have an account, or create one if you don't.

Use the same email and password across behindthechair.com, BTC-U, oneshothairawards.com, and Who Does Your Hair — one set of credentials, every site.

Advertisement

Read This Next

Ulta Beauty and Black Beauty Roster Launch New All Textures Certification2 min
Beyond Technical Skills: What Today's Hairstylists Need To Build a Lasting Career2 min

Industry News Courses

Interview With Madison Reed Founder

Interview With Madison Reed Founder

Discover the story of Madison Reed Founder Amy Errett's unique business pivot during COVID.

@amyerrett, @marybehindthechair

Interview With Virtue Labs Founder

Interview With Virtue Labs Founder

Gain insights from Mary Rector and Melisse Shaban as they share straight talk about reaching the pinnacle of the beauty business.

@marybehindthechair, @melisseshaban

Latest in Industry News

Ulta Beauty stylists collaborate on a mannequin during hands-on trendspiration education at Field Leadership Conference.

Pro Beauty Events

Ulta Beauty's Field Leadership Conference Recap: Trend-Focused Education and Celebration

O&M

O&M Appoints Diane Gorgievski as First-Ever International Editorial Director

Keune’s “Shop Small, Care Big” Campaign Helps Salons Drive Retail Sales

Keune's "Shop Small, Care Big" Campaign Helps Salons Drive Retail Sales

Lauren Freas reacts to her finished style after receiving the milk_shake Everlasting Bonds in-salon treatment.

Industry News

Inside milk_shake's New In-Salon Bonding Treatment

Ashlee Norman poses in front of a Bumble and bumble backdrop wearing a black dress, statement jewelry and boots while holding out the sides of her skirt.

Brand Interviews

Ashlee Norman: Why the Industry is Relearning What Makes an Educator

TRUSS Global Ambassador Lisa Hernandez carries a flag during the opening ceremony celebrating the event's international community.

Inside TRUSS Connection Global: Education, Launches & Community in Peru

Redken Shades EQ Gloss Honey Copper collection featuring the new 06HC Honeycomb, 08HC Honey Bee and 09HC Honey Butter shades against honey-toned hair swatches.

Redken Launches Honey Copper: Inside the New Shades EQ Collection

TRUSS CONNECTION GLOBAL FEAT IMG

TRUSS Connection Global Heads to Peru With 300+ Beauty Pros