How Matt Benns Created Charli XCX’s Hair in "The Moment" Using Bumble and bumble

When Charli XCX steps on screen in "The Moment," her hair didn't just complete the look—it embodied the chaos, control and contradictions of what the movie is about. "The Moment" is a satirical hyper-pop mockumentary movie starring Charli XCX (as well as Kylie Jenner, Rachel Sennott and Alexander Skarsgård) as a fictionalized version of herself, diving into the alienation, pressure and creative trade-offs that come with pop superstardom after the explosive success of her album "Brat."

Created by Principal…