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Haircare

Homegrown Haircare

Davines’ new ‘farm to shower’ line explores beauty from inside out

July 9, 2015·1 min read

sustainablebeauty_orig
By Katie Harrington   Every salon brand has a distinct culture and philosophy. There are the old-school barbershops, the upscale lofts, the family-operated neighborhood shops, blowout bars, color-centric studios. And then there’s Davines. When the brand was founded more than 30 years ago in Parma, Italy, it quickly emerged as a leader in the eco-friendly movement. The family-driven company has always done “what they believe in,” and what they believe in includes: healthy, “homemade” and effective products; passionate, like-minded hairdressers; authenticity (of products, education and spirit); and, most importantly, sustainable beauty. But the folks at Davines know that sometimes beauty (more…)