When it debuted in the 1970s, On Rite was only known for making men’s hair replacements. With time and growth, things have gotten slightly more complicated. There’s Gemtress, UltraTress, Simplicity and TressAllure—many different areas of hair replacements and extensions all beneath the On Rite umbrella. To simplify things and maintain each brand’s already established identities, the umbrella needed to be rebranded.

In other words—say hello to Hair Visions International! 

“Over the recent years, it got very confusing when referencing On Rite. Were we talking about the men’s brand or the company? This change will…