A surefire way to keep your male clients loyal? Providing an amazing cut, of course, but also—his beard! Beard trims are an easy add-on service that can take as little as five minutes, plus it’s another way to demonstrate your expertise and make product recommendations to increase your retail sales. We have the beard breakdown from Floyd’s 99 Barbershop—keep reading!

1. Establish your credibility.

• Provide a thorough consultation—you’re the expert, so feel empowered to make suggestions based on what your client needs.
• The more knowledge you share with your client, the more credible you become, and…