If you’re one of the more than 124,000 people who have viewed "Dumb Ways to Die" on YouTube, you’ve learned from the cheery chorus of colorful dancing beans that setting fire to your hair, poking a grizzly bear and shoving your fork in the toaster can all be fatal. You’ll also appreciate "Bad Ways to Dye," the Schwarzkopf Professional takeoff that spotlights common haircolor mishaps.

“We were all brainstorming ideas one day,” recalls Sonya Latreille, PR & Digital Media Manager for Schwarzkopf  Professional, “and we thought, ‘Wouldn’t it be a great idea to parody "Dumb Ways to…