Industry News

From Brazil to Boca: TRUSS Cosmetics Opens HQ in Florida

Florida might not look identical to Brazil, but there are some similarities between the two. To start, they both have beautiful coastlines, an overabundance of seagulls and beachgoers that should probably reconsider that revealing swimsuit. And now, they have more similarities than their proximity to the ocean—one of Brazil’s largest cosmetics manufacturers targeted to salon Continued

March 8, 2015·1 min read

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Florida might not look identical to Brazil, but there are some similarities between the two. To start, they both have beautiful coastlines, an overabundance of seagulls and beachgoers that should probably reconsider that revealing swimsuit. And now, they have more similarities than their proximity to the ocean—one of Brazil’s largest cosmetics manufacturers targeted to salon professionals, TRUSS Cosmetics, is making their debut in the United States and opening their U.S. headquarters in Boca Raton, FL!     “After building a successful track record in 10 countries, we are excited to enter this dynamic marketplace,” says TRUSS Cosmetics CEO and founder, Manuella (more…)