Platinum Blondes: How to Avoid These Common Bleaching Mistakes

What’s the secret to achieving the perfect platinum blonde? Lifting to a clean Level 10. But if you’re struggling to achieve that pale yellow canvas every platinum client craves—we’re here to help. 2019 #ONESHOT Platinum Finalist and blonding expert Rachel Williams (@rachelwstylist) broke down four common lifting mistakes and easy fixes for each and we are sharing it all below—with video tutorials! 

Scroll down to learn Rachel’s secret for keeping platinum clients healthy before and after lifting, how to avoid banding and why indirect sunlight isn’t just for…