There’s no denying icy hues and platinum tones are white hot right now. But you know what’s not? Distressed and damaged locks. So we rounded up four formulas that’ll help you achieve the blonde of your client’s dreams without compromising the health of her hair in the process. Check out each formula below, then click the beaker for the deets!

But OK let’s be real, going platinum isn’t cheap. Want to help your clients protect their investment at home? Take advantage of a retail opportunity and send her home with the NEW Olaplex No.4 Bond Maintenance Shampoo