How To Boost Your Ticket With Brunettes

We’ve seen “expensive brunettes” just about everywhere this year. Luxe, glossy tones with a rich dark brown base—the term was coined, and almost immediately, an influx of blonde clients rushed into our chairs requesting to go darker. But, what actually makes a brunette expensive?

Think about it like this: To clients, expensive brunette is a trend. To stylists, it’s an opportunity to maximize color services like filling the hair, or using lowlights and high-shine glosses to enhance dark brunettes. Keep scrollin’ for what makes brunettes look rich and cost more!