Blonde clients want to keep cool and fight warmth during the summer months (actually, all the months!), so help them ditch unwanted brassy tones by choosing the right tools to lighten, tone and maintain brightness! Start using your annual summertime haircare convo as an opportunity to communicate why blondes should always take maintenance seriously. Click through for three new products that maintain and enhance cool blondes, and snag a consultation tip below!

Talk To Blondes About A Color Maintenance Plan

We spoke with JPMS Regional Color Coordinator Jill Parise-Rudzik (@jillrudzik) about her must-have summer blonding services…