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2023's First Pro Beauty Product Launches

By Ali D.·January 07, 2026

This Year's First List Of Brand New Products For Every Hair Junkie

Custom styling collections, innovative dry shampoo technology and NEW shades of go-to formulas have launched for the new year! Dive into the first round of 2023's new product drops from cult-favorite brands like Olaplex, Redken and more. Scroll through this list to see what's new—we'll warn you though, you'll hit *Add to Cart* a time or two.

1. Olaplex No. 4D Clean Volume Detox Dry Shampoo

A day our industry has been waiting for—a NEW launch from Olaplex! Our Editors had a chance to…

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