Artist—Anthony Cole, Dana Simoneau, Diane Stevens, Ergun Tercan, Mykel Troye, Sonya Dove
By BTC Team·June 26, 2025
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Hairdressers from all over the world came together to celebrate the industry and showcase top talent right here in BTC’s hometown, Chicago! Wella Professionals kicked off their 2017 North American TrendVision Awards with the regional competition to announce which semi-finalists will move on to the 2017 International TrendVision Awards in London this November. From up-and-coming stylists to color experts, some of the industry’s most creative and innovative work was celebrated on the Wella stage. Check out exclusive photos and videos from the event and the TrendVision Regional winners below!
Enter the NATIONAL TrendVision Competition by May 15!
Contestants…
Discover the story of Madison Reed Founder Amy Errett's unique business pivot during COVID.
@amyerrett, @marybehindthechair
Gain insights from Mary Rector and Melisse Shaban as they share straight talk about reaching the pinnacle of the beauty business.
@marybehindthechair, @melisseshaban
