Men can be your most loyal clients—they need haircuts more often so they come in regularly, and they like consistent cuts from the same hairdresser. Here’s a way you can set yourself apart as the BEST stylist they’ll ever have, plus a way to increase his ticket, and you don’t even need a barber’s license! Give him a hot towel neck shave and watch the referrals role in. 

Here’s a secret: men also will buy product! The key is explaining why you’re using certain product and how they can recreate it at home. American Crew’s new shave line…