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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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4 Styling How-Tos From the Teen Choice Awards

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Eva Longoria and Other Celeb-Inspired Color Formulas From Wella

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A 10-Years-Younger Color Makeover From L'Oréal Professionnel INOA Supreme

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Martino Cartier's Celebrity-Inspired Styling How-Tos

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Red Highlights Refresher From Clairol Professional

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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