When someone asks you what you do for a living, what do you say? A barber? A stylist? And while certainly true, you’re also something else—an artist. And just as the chosen paint brush affects the work of art, so does the tool used in every blend, cut or fade. Wahl Professional has so many options to choose from, but how do you know which is right for you?
To help with the selection process, Wahl Professional is launching their Interactive Tool Selector where Professionals will be presented with an interactive, web-based experience that assists them in choosing the proper clipper or trimmer. The selection is based on a number of factors, including hair texture and technique being used.
“We’ll recommend a specific clipper or trimmer based on their responses,” said Lance Wahl, Director of Sales and Marketing, Wahl Clipper Corporation Professional Division. Laura VanderMoere, Wahl Professional Director of Education, was tasked with creating the tool. She likens selecting clippers and trimmers to deciding which knives to use in the kitchen:
“You’re not going to want to pick up a butter knife to cut steak,” she said. “Sure, you can get the job done. But with the right tool in hand, you’ll cut more in a single stroke saving you time and energy, and in this industry time equals money.”
The reverse is equally true and important: using a tool that’s too powerful for a client’s hair can lead to undesirable outcomes. The web tool is aimed not only at professionals looking to expand their artistic arsenal, but salon or barber students looking to upgrade their current tools, as well as distributors working closely with established businesses.
“We aim to make the Wahl Tool Selector a new interactive experience for users that is not only helpful but also educational and visually compelling,” said Wahl.
For more information, visit www.mywahlpro.com/more/product-selector/.
