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From ice cold showers to going days without shampooing—stylists have heard it all when it comes to preventing color fade. Pravana has the answer with its new, exclusive ChromaSilk VIVIDS Color Protect Aftercare. This three-part system gently cleanses, thoroughly conditions and effectively seals strands to ensure long-lasting, vibrant color. Color protection at last! Formulated to work with the special cationic dye system employed in VIVIDS shades, this new system preserves color and vibrancy like no other.
Products in the Pravana ChromaSilk VIVIDS Color Protect Aftercare include:
VIVIDS Color Protect Shampoo – Naturally derived coconut oil and palm kernel oil serve as ultra-gentle cleansing agents in this sulfate and salt-free shampoo. The pH-controlled, protein-enriched formula helps seal in color as it gently cleanses hair.
VIVIDS Color Protect Conditioner – Like the VIVIDS colors, this conditioner has a positive charge, enhancing the powerful adherence of the color. Natural botanicals and proteins deeply condition hair without the risk of stripping color.
VIVIDS Color Protect Sealing Spray – This lightweight mist places a protective veil of natural oils and an exclusive sunscreen system on the hair surface to lock in color and shield it from color-fading UV rays. Hair is left soft and vibrant with enviable shine.
Keep your VIVIDS bright starting September 2013, at SalonCentric and STATE/RDA stores nationwide. To learn more, visit www.pravana.com.
