Looking to create bright, sun-kissed blondes WITHOUT the bleach?! That’s why Joico is launching the all-new Hyper High Lift Créme Color line. Deliver healthy blonde results and lift up to 5 levels on natural hair. This no-bleach-necessary line is available in three new shine-enhancing shades: Champagne, Pearl and Clear Booster.
For more information, visit joico.com.
Available September 2018
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