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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED
Hair Color
Haircuts
Celebrity
Styling
Business
Collections
Extensions
Texture
Men's
Haircare
Nails
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Hair Color
Haircuts
Celebrity
Styling
Business
Collections
Extensions
Texture
Men's
Haircare
Nails
Products
All Topics
Hair Color
Hair Extensions
Haircare
Cutting Curls/Texture
Men's
Styling
Tools
Blow Dryers
CHI
Deep Brilliance Hairstyling Tools
Nails
Essie
Wild Nudes Collection
Hair Color
Schwarzkopf Professional
Igora Royal® Opulescence
Product Launches
Wella Professionals
Color Renew
Creative Color
Matrix
Color Graphics Cool Shades
Product Launches
Aveda
Pramasana™ Collection
Product Launches
Living Proof
Perfect Hair Day™ In-Shower Styler
Demi-Permanent Color
Redken
Shades EQ
Fine/Thinning
ColorProof
BioRepair-8™ Anti-Aging Scalp & Hair Therapy System
Demi-Permanent Color
Joico
LumiShine™ Demi-Permanent Liquid Color
Creative Color
Clairol Professional
FLARE Me
Styling
Kenra Professional
Platinum Whipped Taffy 20
Color Protecting
Paul Mitchell®
Color Craft™
Product Launches
R+Co
WALL ST Strong Hold Gel From R+Co
Styling
R+Co
TROPHY Shine + Texture Spray From R+Co
Styling
R+Co
SAIL Soft Wave Spray
Heat Styling
SEVEN Haircare
Rinzu® Heat Defense Spray
Product Launches
KMS
Start. Style. Finish.
Hair Color
Schwarzkopf Professional
Fibreplex
Hair Color
Kenra Professional
Kenra Color® Studio Stylist Express
Hair Color
PHYTO
Hair Make-Up! Root Touch-Up Spray
Brushes/Combs
CHI
Ellipse Tool Line
Product Launches
ColorProof
SuperPlump® Thickening Blow Dry Spray
Styling
Oribe
Swept up Volume Powder Spray
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