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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

Hair Color Haircuts Celebrity Styling Business Collections Extensions Texture Men's Haircare Nails Celebrity

Hair ColorHaircutsCelebrityStylingBusinessCollectionsExtensionsTextureMen'sHaircareNailsCelebrity

Products

All Topics Hair Color Hair Extensions Haircare Cutting Curls/Texture Men's Styling Tools

Touchable Texture Design Cream

Touchable Texture Design Cream

ALL DAY TAME Smoothing Balm

ALL DAY TAME Smoothing Balm

ZeroFRICTION™ Detangling Treatment

HaircareFlow™

ZeroFRICTION™ Detangling Treatment

Express Renewal Plus+

UncategorizedKeratherapy

Express Renewal Plus+

Arc™ Scissors Phantom Swivel

ShearsARC™ Scissors

Arc™ Scissors Phantom Swivel

ARC™ Scissors SYMMETRY 28/4 Reversible Thinner

ShearsARC™ Scissors

ARC™ Scissors SYMMETRY 28/4 Reversible Thinner

BOOST

Product LaunchesAloxxi

BOOST

DIMENSIONS Highlighting® Colour

Hair ColorAloxxi

DIMENSIONS Highlighting® Colour

Luo Color

Hair ColorL'Oréal Professionnel

Luo Color

Fiber Cream

Men'sAmerican Crew®

Fiber Cream

#MyHero Collagen Repair X2

Haircare#MYDENTITY @Guy_tang

#MyHero Collagen Repair X2

Demi-Permanent

Demi-Permanent Color#MYDENTITY @Guy_tang

Demi-Permanent

#MyHero Collagen Powder

Product Launches#MYDENTITY @Guy_tang

#MyHero Collagen Powder

Colorcharm Powder Lightener

Hair ColorWella Professionals

Colorcharm Powder Lightener

Dry Grooming Cream

Men'sVictory Barber & Brand™

Dry Grooming Cream

HeatPro™ Ceramic + Ion Thermal Round Brush Collection

Brushes/CombsOlivia Garden

HeatPro™ Ceramic + Ion Thermal Round Brush Collection

System Hair Color Remover

Hair ColorGoldwell

System Hair Color Remover

Pro Tape-In Extensions

Hair ExtensionsHairtalk

Pro Tape-In Extensions

Double Clip™

ToolsOlivia Garden

Double Clip™

Essentials Styling Collection

Brushes/CombsOlivia Garden

Essentials Styling Collection

Essentials Thermal Collection

Brushes/CombsOlivia Garden

Essentials Thermal Collection

CarboSilk® High Quality Professional Combs

Brushes/CombsOlivia Garden

CarboSilk® High Quality Professional Combs

Bed Head Ego Boost™

Bed Head Ego Boost™

Salty Not Sorry™ Salt Spray

Salty Not Sorry™ Salt Spray

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