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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

Hair Color Haircuts Celebrity Styling Business Collections Extensions Texture Men's Haircare Nails Celebrity

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Products

All Topics Hair Color Hair Extensions Haircare Cutting Curls/Texture Men's Styling Tools

Glossy Blonde Shampoo and Conditioner

Glossy Blonde Shampoo and Conditioner

Clay Lightener

Hair ColorMatrix

Clay Lightener

Dry Texture Spray

Dry Texture Spray

PEPTIDE PREP™ Detox Shampoo

K18 Hair

PEPTIDE PREP™ Detox Shampoo

PEPTIDE PREP™ PH Maintenance Shampoo

HaircareK18 Hair

PEPTIDE PREP™ PH Maintenance Shampoo

Hue-Verse

Demi-Permanent ColorEvo Hair

Hue-Verse

Moisturizing Oil

FrizzKenra Professional

Moisturizing Oil

Shaping Cream

HaircareAuthentic Beauty Concept

Shaping Cream

Blow Dry Primer

BlowoutsAuthentic Beauty Concept

Blow Dry Primer

Triple Bond Complex Leave-In

Triple Bond Complex Leave-In

Express Blow Out® Smoothing Treatment

Express Blow Out® Smoothing Treatment

It's a Blonde Thing® Keratin Lightening System

It's a Blonde Thing® Keratin Lightening System

Nourishing Hair Oil

Product LaunchesAuthentic Beauty Concept

Nourishing Hair Oil

Strong Hold Hairspray

UncategorizedAuthentic Beauty Concept

Strong Hold Hairspray

Airy Texture Spray

StylingAuthentic Beauty Concept

Airy Texture Spray

Color Depositing Mask

Color Depositing Mask

HydraSplash Replenishing Leave-In

Industry NewsJoico

HydraSplash Replenishing Leave-In

Weekend Hair Dry Shampoo

Weekend Hair Dry Shampoo

No. 4C Bond Maintenance Clarifying Shampoo

Color ProtectingOlaplex

No. 4C Bond Maintenance Clarifying Shampoo

Instant Shine Spray

Instant Shine Spray

Curl Enhancing Gel

Natural HairAmika

Curl Enhancing Gel

Vavoom Freezing Sprays

Vavoom Freezing Sprays

Matte Clay Spray

Men'sAmerican Crew®

Matte Clay Spray

Dyson Airwrap™ Multi-Styler

Industry NewsDyson

Dyson Airwrap™ Multi-Styler

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