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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

Hair Color Haircuts Celebrity Styling Business Collections Extensions Texture Men's Haircare Nails Celebrity

Hair ColorHaircutsCelebrityStylingBusinessCollectionsExtensionsTextureMen'sHaircareNailsCelebrity

Products

All Topics Hair Color Hair Extensions Haircare Cutting Curls/Texture Men's Styling Tools

Intense Smoothing Serum

Product LaunchesMoroccanoil

Intense Smoothing Serum

Frizz Shield Spray

Product LaunchesMoroccanoil

Frizz Shield Spray

Head Lab® Intro Kit

HaircareMalibu C

Head Lab® Intro Kit

The Flyaway Smoother, Supersonic 2-In-1 Attachment

Industry NewsDyson

The Flyaway Smoother, Supersonic 2-In-1 Attachment

60-Second Restorative Mask

60-Second Restorative Mask

Bond Rx Professional Medium Bond-Building Treatment Kit

Color ProtectingPaul Mitchell®

Bond Rx Professional Medium Bond-Building Treatment Kit

Colorways Semi-Permanent Hair Color

Colorways Semi-Permanent Hair Color

Hot Off the Press Thermal Protective Hairspray

StylingJohn Paul Mitchell Systems

Hot Off the Press Thermal Protective Hairspray

Neuro Protect HeatCTRL® Iron Thermal Protection Hairspray

UncategorizedJohn Paul Mitchell Systems

Neuro Protect HeatCTRL® Iron Thermal Protection Hairspray

Hydro Rush Intense Moisture Mask

Hydro Rush Intense Moisture Mask

Purple Leave-In Mist

Purple Leave-In Mist

Bond Rx Lightener

Hair ColorPaul Mitchell®

Bond Rx Lightener

Volumizing Blow Dry Mist

HaircareOlaplex

Volumizing Blow Dry Mist

Lava Tapered Wand

Product LaunchesCHI

Lava Tapered Wand

Eco Volumizing Comb

Product LaunchesCHI

Eco Volumizing Comb

Turbo Ceramic Round Boar Brush

Product LaunchesCHI

Turbo Ceramic Round Boar Brush

Royal Treatment Bond & Repair Blowout Primer

Product LaunchesCHI

Royal Treatment Bond & Repair Blowout Primer

Bond Rx Step 1 Professional Bond Builder

Product LaunchesPaul Mitchell®

Bond Rx Step 1 Professional Bond Builder

Bond Rx Step 2 Professional Bond-Building Sealant

Product LaunchesPaul Mitchell®

Bond Rx Step 2 Professional Bond-Building Sealant

Color Protect® Post Color Shampoo

Product LaunchesPaul Mitchell®

Color Protect® Post Color Shampoo

Platinum Plus Toning Drops

Hair ColorJohn Paul Mitchell Systems

Platinum Plus Toning Drops

Platinum Plus Shampoo

Hair ColorJohn Paul Mitchell Systems

Platinum Plus Shampoo

Densifying Hair Serum

HaircareBabe Original

Densifying Hair Serum

Densifying Shampoo & Conditioner

ConditionersBabe Original

Densifying Shampoo & Conditioner

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