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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED
Hair Color
Haircuts
Celebrity
Styling
Business
Collections
Extensions
Texture
Men's
Haircare
Nails
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Hair Color
Haircuts
Celebrity
Styling
Business
Collections
Extensions
Texture
Men's
Haircare
Nails
Products
All Topics
Hair Color
Hair Extensions
Haircare
Cutting Curls/Texture
Men's
Styling
Tools
Hair Color
Beth Minardi Signature Color
Conditioners
PRAVANA
NEVO Reparative Conditioner by Pravana
Haircare
PRAVANA
NEVO Reparative Shampoo by Pravana
Product Launches
PRAVANA
NEVO Color Lock Leave-In Protectant by Pravana
Conditioners
PRAVANA
NEVO Moisture Rich Conditioner
Haircare
PRAVANA
NEVO Moisture Rich Shampoo
Product Launches
PRAVANA
NEVO Hydra Pearls by Pravana
Product Launches
PRAVANA
NEVO :60 Deep Treatment by Pravana
Curling Irons/Rods
Bio Ionic
FreeStyle Curling Wand
Product Launches
Glo•Essentials Texture Styling Spray
Product Launches
Oribe
Oribe Hair Care Shine Light Reflecting Spray
Product Launches
G Melé® Anti-Aging Hair Care System
Skin/Spa
Stem Cell Acne Cream by Emerge Labs Organic Skin Care
Skin/Spa
Vichy LiftActiv Serum 10
Skin/Spa
Vichy ProEVEN BB Cream
Skin/Spa
Goldfaden Md Wake up Call
Skin/Spa
Vichy ProEVEN Daily Dark Spot Corrector
Skin/Spa
GOLDFADEN MD Doctor's Scrub
Product Launches
ARROJO PrIMP Working Spray
Styling
Joico
Power Spray Fast-Drying Finishing Spray
Product Launches
Kitoko Volume-Enhance Active Treatment From Affinage
Product Launches
Kitoko Volume-Enhance Active Treatment by ASP Hair
Styling
Aveda
Aveda Be Curly™ Curl Controller
Color Protecting
GKhair
Color Protection Moisturizing Shampoo and Conditioner
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