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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED
Hair Color
Haircuts
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Men's
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Hair Color
Haircuts
Celebrity
Styling
Business
Collections
Extensions
Texture
Men's
Haircare
Nails
Products
All Topics
Hair Color
Hair Extensions
Haircare
Cutting Curls/Texture
Men's
Styling
Tools
Hair Color
The Balayage Box
Business
Meevo From Millennium Systems, Intl.
Conditioners
René Furterer
Acanthe Perfect Curls From Rene Furterer
Hair Color
Wella Professionals
Wella Professionals Color.Id
Haircare
Amika
Triple Rx Shampoo From Amika
Product Launches
Density Definer From Pureology
Hair Color
PHYTO
9 New High Fashion Shades From Beth Minardi Signature Color
Product Launches
Aloxxi
Styling Cream From Aloxxi
Hair Color
DIA Shades From L'oreal Professionnel
Nails
Glitter Off by OPI
Blow Dryers
Amika
Power Cloud Repair + Smooth Dryer From Amika
Hair Color
HAIRchalk From L'oréal Professionnel
Product Launches
Matrix
COLORINSIDER Beiges From Matrix
Product Launches
Volumebloom
Hair Color
Joico
Joico VERO K-PAK Ultra High-Lift
Product Launches
KMS
Freeshape® 2-In-1 Styling + Finishing Spray From KMS® California
Product Launches
Schwarzkopf Professional
OSiS+ Sparkler Shine Spray
Nails
MLB Collection From OPI
Product Launches
Root Concealer From Style Edit
Conditioners
Eufora
Smooth'n Collection From Eufora
Product Launches
ColorProof
TruCurl Curl Perfecting Creme and Anti-Frizz Oil From ColorProof
Product Launches
Smoothing Balm From AG Hair
Conditioners
Pronto Dry Conditioner From Oscar Blandi
Product Launches
Goldwell
Nectaya® From Goldwell®
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