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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED
Hair Color
Haircuts
Celebrity
Styling
Business
Collections
Extensions
Texture
Men's
Haircare
Nails
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Hair Color
Haircuts
Celebrity
Styling
Business
Collections
Extensions
Texture
Men's
Haircare
Nails
Products
All Topics
Hair Color
Hair Extensions
Haircare
Cutting Curls/Texture
Men's
Styling
Tools
Skin/Spa
Au Naturale Cosmetics' Crème Concealer
Product Launches
Paul Mitchell®
Paul Mitchell Pro Tools Salon Kit With Heat-Safe Display
Flat Irons
Paul Mitchell®
Neuro Style From Paul Mitchell
Blow Dryers
Paul Mitchell®
New EXPRESS ION DRY®+ From Paul Mitchell
Conditioners
Unwash Bio-Cleansing Conditioner
Styling
Pomade From Layrite
Conditioners
KMS
Freeshape Line From KMS California
Hair Color
Joico
Joico Vero K-PAK® Color Age Defy's Lustrous Naturals
Product Launches
Couture Styling Range From Kérastase
Styling
ColorProof
HardCore®️ Epic Hold Color Protect Hairspray From ColorProof
Styling
ColorProof
RuleBreaker™ Firm Flexible Wax
Skin/Spa
Aveda
Aveda Beautifying Composition™
Product Launches
Coconut All-In-One Hair Treatment From UniqOne
Product Launches
René Furterer
KARITE Intense Overnight Nourishing Treatment Leave-In From Rene Furterer
Product Launches
KARITE Intense Nourishing Mask From Rene Furterer
Nails
Essie
Essie Luxeffects 2014 Collection
Product Launches
Styling Wax From KARG PERFECT
Tools
Stylist Sprayers
Product Launches
TIGI
TIGI Neutrals
Product Launches
TIGI
Cult Creations From TIGI
Product Launches
GKhair
Fast Blow Dry From GKhair
Product Launches
Keratin Complex
Keratin Therapy Lisse Design EXPRESS Method From Alfaparf Milano
Product Launches
Stylers From ProRituals
Conditioners
Matrix
Biolage RepairInside From Matrix
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