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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED
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Hair Color
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Styling Gel 17
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Perfect Blowout 5
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Kenra Professional
Volume Mousse 12
Styling
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Healing Style Design Foam
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L'ANZA Healing Haircare
Healing Style Dry Texture Spray
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L'ANZA Healing Haircare
Healing Style AirPaste
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Blockade: Heat Defense Serum
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Pomegranate Nourishing Oil
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Joico
K-PAK Protect & Shine Serum
Blowouts
Amika
Brooklyn Bombshell Blowout Spray
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Oribe
AirStyle Flexible Finish Cream
Heat Styling
Oribe
Royal Blowout Heat Styling Spray
Heat Styling
Paul Mitchell®
Hot Off the Press
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CHI
Shine Infusion
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