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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

Hair Color Haircuts Celebrity Styling Business Collections Extensions Texture Men's Haircare Nails Celebrity

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Products

All Topics Haircare Hair Color Hair Extensions Cutting Curls/Texture Men's Styling Tools

All Haircare Treatments/ Masks Fine/Thinning Hair Loss Scalp Care Color Protecting Conditioners Curls/Texture Care Dry Shampoo Frizz

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All Black Shampoo Bond Builders Bond Building Clarifying Co-Wash Color Depositing Detangler Direct Dye

InstaBoost

Color ProtectingAloxxi

InstaBoost

Tea Tree Lavender Mint Nourishing Oil

Curls/Texture CarePaul Mitchell®

Tea Tree Lavender Mint Nourishing Oil

Tea Tree Special Shampoo® & Conditioner®

ConditionersPaul Mitchell®

Tea Tree Special Shampoo® & Conditioner®

Tea Tree Lavender Mint Moisturizing Shampoo & Conditioner

Heat Protection

Pomades/ Pastes

Styling Products

ConditionersJohn Paul Mitchell Systems

Tea Tree Lavender Mint Moisturizing Shampoo & Conditioner

Tea Tree Lavender Mint Moisture Milk

ConditionersPaul Mitchell®

Tea Tree Lavender Mint Moisture Milk

Tea Tree Lavender Mint Conditioning Leave-In Spray

ConditionersPaul Mitchell®

Tea Tree Lavender Mint Conditioning Leave-In Spray

Color Extend Blondage Color-Depositing Shampoo and Conditioner

ConditionersRedken

Color Extend Blondage Color-Depositing Shampoo and Conditioner

One United All-In-One Multi-Benefit Treatment

One United All-In-One Multi-Benefit Treatment

Nature + Science Color Extend Shampoo and Conditioner

ConditionersRedken

Nature + Science Color Extend Shampoo and Conditioner

Intense Hydrating Mask

HaircareMoroccanoil

Intense Hydrating Mask

Frizz Dismiss Rebel Tame Heat Protective Leave-In Cream

Frizz Dismiss Rebel Tame Heat Protective Leave-In Cream

Extreme Shot Phase

Extreme Shot Phase

Shot Phix 3.5 Phix Phase Sealer

Shot Phix 3.5 Phix Phase Sealer

SOLU Sea Salt Scrub Cleanser

HaircareDavines

SOLU Sea Salt Scrub Cleanser

Total Results Miracle Creator Multi-Tasking Hair Treatment

ConditionersMatrix

Total Results Miracle Creator Multi-Tasking Hair Treatment

No-Comb Detangling Spray

HaircareDevaCurl

No-Comb Detangling Spray

Melt Into Moisture™

HaircareDevaCurl

Melt Into Moisture™

Heaven in Hair®

ConditionersDevaCurl

Heaven in Hair®

Wash Day Wonder™

HaircareDevaCurl

Wash Day Wonder™

Sexture Beach Look Shampoo

Sexture Beach Look Shampoo

Color Lover Moisture Rich Masque

HaircareFramesi Professional

Color Lover Moisture Rich Masque

Color Lover Moisture Rich Shampoo and Conditioner

ConditionersFramesi Professional

Color Lover Moisture Rich Shampoo and Conditioner

Hydrate® Shampoo

HaircarePureology

Hydrate® Shampoo

Fresh

Dry ShampooPRAVANA

Fresh

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