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The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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Celebrity Styling

The Best Beauty Looks at the 2024 Oscars

JP HAIR FILES

12 Questions With Celebrity Colorist, Jenna Perry

Colorways contest: John Paul Mitchell Systems asks YOU to decide the next shade on Instagram

Product Launches

Pick the New Paul Mitchell Colorways Shade—Here's How!

Sydney Sweeney's Bouncy Blowout For SNL Debut

Chris Appleton & Sofia Vergara are Schwarzkopf Professional's Newest Global Ambassadors

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Schwarzkopf Professional® Launches Campaign Spearheaded by Chris Appleton & Sofia Vergara

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Wahl Releases Volume II of Education Program, Future Makers™

Sofia Vergara, get the look how to steps tutorial. Glam waves 2024 SAG Awards

Celebrity Styling

Sofia Vergara's Red Carpet Glam Waves

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Schwarzkopf Professional® Announces Chris Appleton as New Global Color Ambassador

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Treatments/ Masks

3 Pre-Appointment Steps to Prepare Your Client For a Chemical Service

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How To Build Weight Without Bulk on Long Men's Hair

Product Launches

Amika Launches Pro-Only Smoothing Treatment

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Monthly Product Launch List

11 New Game-Changing Hair Launches To Add to Your Arsenal

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BTC Hair Trend Report

The Biggest Hair Color Trends of 2024

2024 haircut trends: 90s Layers & Bobs · Butterfly Cuts · Old Money Bobs · Birkin Bangs · Long Curtain Bangs · Soft, Blunt Lobs · Bardot Shags

BTC Hair Trend Report

The Biggest Haircut Trends of 2024

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BTC Hair Trend Report

The Hottest Hairstyling Trends of 2024

Bangs fringe are trending how to cut consult and style trendy haircuts

6 Bang Cutting Tips: Straight, Birkin, Blunt & Retro Fringe

Fringe is trending, how to cut, style and consult trendy bangs bang inspo inspiration

Fringe Guide: How to Consult, Cut & Style Trendy Bangs

INH Professional Genius Wefts

Product Launches

The Latest Innovation in Hair Extensions: New INH Professional Genius Wefts

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Building the Perfect "Summer Blonde"

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New to Budgeting & Investing? Start Here!

4 ways to reduce physical strain on your body when working behind the chair, wellness tips for hairstylists

4 Ways to Reduce Physical Strain When Blow-Drying

MY SALON Suite® Launches Mobile Business App

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BTC Hair Trend Report

10 Questions With Celebrity Hairstylist Justine Marjan

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BTC Hair Trend Report

12 Questions With Beyoncé's Long-Time Colorist Rita Hazan

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo

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