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ECRU New York · Behindthechair | Behindthechair.com

The 2026 BTC Show Aug 22-25 | Ft Lauderdale — LINEUP ANNOUNCED

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Products7 Articles1

Products

Dry Shampoo

Dry Shampoo

Curl Perfect Ultra Hydrating Masque

Curl Perfect Ultra Hydrating Masque

New York Beauty Collection

New York Beauty Collection

CURLperfect

CURLperfect

New York Silk Texturizing Balm

New York Silk Texturizing Balm

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Sunlight Finishing Spray

Sunlight Finishing Spray

Acacia Protein Collection

Acacia Protein Collection

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Promotional banner for The BTC Show, August 22-25 2026, Ft Lauderdale FL, with $100 off discount code BTC100 and group photo