Josh Wood, Global Creative Color Director for Wella Professionals, has dedicated himself to creating a stunning blonde portfolio and Collection while embracing his devotion for Blondor. “On Heide, we really wanted to show the diversity by creating something that looked incredibly natural but yet still in the blonde family,” says Wood. Here’s how you can create something that is very young and very punchy, all the way through to something that’s very elegant and very chic.” On Paper Keyword: artblondor Subscribe to behindthechair.com “On Paper” Magazine–5 issues only $19.95! (more…)
- 1Step 1 of 13

Initial haircolor: Level 7 with warmth
Texture: Coarse
Porosity: MediumFormula:
A= Blondor Soft Blonde Cream + Koleston Perfect Crème Developer 6% (20 Vol)
B= Color Touch 8/0 + Color Touch Emulsion 1.9% (6 Vol.)
C= Color Touch 9/73 + Color Touch Emulsion 1.9% (6 Vol.)
D= Color Touch Relights /03 + Color Touch Emulsion 1.9% (6 Vol.) - 2Step 2 of 13
Part the hair from front hairline through to nape along desired parting. Take first diagonal slice along the hairline and apply Color A (Blondor Soft Blonde Cream). - 3Step 3 of 13
Apply a second slice using Color B (Color Touch 8/0), leaving a fine slice in-between. Continue next slice using Color C (Color Touch 9/73). - 4Step 4 of 13
Now extend each section through to the front hairline and continue application alternating between Colors A, B and C. - 5Step 5 of 13
Gradually pivot around the head. Continue until side is complete. - 6Step 6 of 13
Repeat on the opposite side. Once a sufficient result has been achieved, shampoo and condition with anti-oxidizing treatment, such as Performance Plus. Apply Touch of Gloss Color D (Color Touch Relights /03) for additional shine. Leave for 5 minutes. Add a little warm water and gently emulsify. Rinse throughout. Apply Blonde Seal & Care to finish. Leave in 5 minutes and rinse out. - 7Step 7 of 13
Take a profile section along the top center, elevate and overdirect so length increases from front to back. - 8Step 8 of 13
Diagonal sections are taken through the side and back, elevated and overdirected to the previous section. - 9Step 9 of 13
Repeat on the opposite side. - 10Step 10 of 13
Point cut the outline with minimal (one finger width) elevation. - 11Step 11 of 13
Finally, slide cut around the face. Repeat on the opposite side. - 12Step 12 of 13

Spray Volupt Spray from root to ends on damp hair and blow dry with a round brush to achieve voluptuous volume. View the FREE Blonde Infusion video how-to and download the PDF
- 13Step 13 of 13
Blow dry hair using a paddle brush, and then spritz with Sebastian Re-Shaper and shape with your fingers to achieve this sculpted hairstyle. View the FREE Blonde Infusion video how-to and download the PDF





