Vivid Color For Commitment-Phobes

Creative color is hot, but there’s no question—it’s a commitment! Still, even clients who are hesitant about permanent vivids and pastels want to change up their looks from time to time. Enter Joico’s new InstaTint™ Temporary Color Shimmer Sprays. Just spray these pigment-packed beauties onto finished styles for an iridescent, instant color pop. They wash out (up to three days later!) in a single shampoo, and the five brushable, high-impact hues can be worn alone or mixed in custom tints. Your festival-going clients will love the ability to change their looks instantly! (more…)